论文总字数：22121字

摘 要

2008年环球经融危机的爆发，对各国经济造成了巨大的影响，欧美实体经济衰退，我国的进出口贸易受到了冲击，对外贸易增长速度变慢，同时，互联网的发展推动了跨境电商的发展，更多的外贸企业通过跨境电商来参与国际贸易。

随着我国积极参与经济全球化的进程，跨境电商因其便捷、迅速的特性，成为了我国对外贸易重要的新方式。跨境电商改变了传统的营销渠道，促进经营主体的丰富化和多元化，优化了我国外贸的经营模式，从而提高对外贸易效率，为我国对外贸易做出了贡献。然而，跨境电商作为一种新的对外贸易方式，传统的外贸管理方式在其交易过程中多方面不适用，造成一系列问题，对国际贸易产生消极影响。因此，想要跨境电商促进我国对外贸易的发展，必须从跨境电商理论出发，研究其发展状况，结合相关实证分析，从而对跨境电商促进我国对外贸易提供相关可行性对策。

本文首先分析跨境电商的相关理论，分析跨境电商的内涵及发展状况，通过研究我国对外贸易与跨境电商发展现状，分析跨境电商发展存在的问题。本文通过回归分析跨境电商交易规模对中国进出口贸易总额的影响程度，再具体结合跨境电商对国际贸易的综合影响，分析跨境电商如何具体作用于我国对外贸易，从而为跨境电商促进我国对外贸易提供一些可行性建议。

关键词：跨境电商；对外贸易；对策

The Impact and Countermeasures Analysis of Cross-border E-commerce on China

Abstract

The global economic crisis in 2008 caused a huge impact on the economies of various countries. The real economy in Europe and the United States has been declining. The import and export trade in our country has been hit hard and the growth rate of foreign trade has been slowing down. At the same time, the development of the Internet has promoted cross-border electricity suppliers Development, more foreign trade enterprises to participate in international trade through cross-border electricity supplier.

As China actively participates in the process of economic globalization, cross-border e-commerce has become an important new way for China’s foreign trade because of its convenient and rapid characteristics. Cross-border e-commerce has changed the traditional marketing channels, promoted the enrichment and diversification of business entities, optimized the operation mode of our foreign trade and greatly enhanced the transaction efficiency. The proportion of cross-border e-commerce in China’s total foreign trade also increased year by year, Made tremendous contributions to our country’s foreign trade. However, as a new form of foreign trade, cross-border e-commerce is not suitable for many aspects of its trading process due to the traditional way of foreign trade management, causing a series of problems that have a negative impact on international trade. Therefore, if we want cross-border e-commerce to promote the development of our country"s foreign trade, we must proceed from the theory of cross-border e-commerce to study its development, combined with the relevant success stories, so as to provide relevant feasibility measures for cross-border e-commerce to promote China’s foreign trade.

This paper first analyzes the related theories of cross-border e-commerce, analyzes the connotation and development of cross-border e-commerce, and analyzes the current situation of China’s foreign trade and cross-border e-commerce, and analyzes the problems existing in the development of cross-border e-commerce. This article analyzes the degree of impact of cross-border e-commerce transactions on China’s total import and export trade through regression analysis, and then specifically combines the comprehensive impact of cross-border e-commerce on international trade, and analyzes how cross-border e-commerce specifically affects China’s foreign trade, and thus E-commerce providers to promote China’s foreign trade provide some feasible suggestions.

Keywords: Cross-border e-commerce; Foreign trade; Countermeasures

目 录

摘 要 I

Abstract II

第一章 绪 论 1

1.1 研究背景 1

1.2 研究目的及意义 1

1.3 研究内容及方法 2

1.4 论文框架 2

第二章 文献综述 3

2.1 研究综述 3

2.2 总结 4

第三章 跨境电商内涵及发展状况 5

3.1 跨境电子商务概述 5

3.2 我国跨境电子商务发展状况 6

3.3 跨境电商发展存在的问题 8

第四章 跨境电商对我国对外贸易的影响 10

4.1 跨境电商对我国国际贸易影响实证分析 10

4.2 跨境电商对我国对外贸易的积极影响 13

4.3 跨境电商对我国对外贸易的消极影响 14

第五章 跨境电商促进我国对外贸易的策略 15

5.1 规范跨境电商经营行为 15

5.2 跨境电商的监管方式的改进 15

5.3 完善基础设施建设 16

5.4 国际贸易人才培养改革 17

结 论 19

致 谢 20

参考文献（References） 21

第一章 绪 论

1.1 研究背景

随着我国积极参与经济全球化的进程，跨境电子商务因为其便捷，迅速的特性，在我国对外贸易中扮演越来越重要的角色。2008年经融危机的爆发，给我国对外贸易带来了巨大的冲击，我国国际贸易增长速度减缓。

与此同时，互联网的发展推动了跨境电商的发展，跨境电商发展迅速，更多的外贸企业通过跨境电商来参与国际贸易，大大提高了企业的交易效率。跨境电商也为我国的未来国际贸易开辟出了新的道路，它改变了传统的营销渠道，促进经营主体的丰富化和多元化，优化我国外贸的管理模式和经营模式，促进了经济的全球化。

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