摘 要

随着经济的全球化发展和国际贸易的逐步推进，我国的茶叶产品逐步推向世界的同时也面临着更加严峻的挑战。本文意图对我国茶产业内外部状况进行全面的分析，对内提出解决我国小型茶企融资困难问题的解决方案，并改进我国茶产业组织结构。对外帮助茶农进一步融入国际市场，将茶文化输出到全世界，提升我国茶叶产品的竞争力。在本文的分析论述过程中主要涉及钻石模型，需求理论，产业组织理论，贸易壁垒分析，国际竞争力指标分析等一系列理论和研究方式。其中钻石模型是本文所使用的最主要的研究方式，它由美国战略管理学家迈克尔波特提出。本文将从我国茶产业贸易竞争力面临的问题、影响我国茶叶竞争力的因素和提升我国茶产业贸易竞争力方面着手，最终论证我国茶叶产品的竞争力在国际市场上远远高于平均水平但仍需进一步增强我国茶产业的国际竞争力。

关键词：茶产业；贸易竞争力；影响因素；钻石模型

Study on the Competitiveness of Chinese Tea Industry Trade Based on Diamond Model
ABSTRACT

With the development of economic globalization and the gradual advancement of international trade, China's tea products are gradually introduced to the world, but also facing more severe challenges. This paper intends to make a comprehensive analysis of the internal and external situation of China's tea industry, to propose solutions to the financing difficulties of small tea enterprises in China, and to improve the organizational structure of China's tea industry. To help tea farmers to further integrate into the international market, export tea culture to the world, and enhance the competitiveness of tea products in China. In the process of analysis and discussion in this paper, it mainly involves a series of theories and research methods, such as diamond model, demand theory, industrial organization theory, trade barrier analysis, international competitiveness index analysis and so on. Among them, diamond model is the most important research method used in this paper. It was proposed by Michael Porter, an American strategist and manager. This paper will start with the problems faced by the trade competitiveness of China's tea industry, the factors affecting the competitiveness of China's tea industry and the promotion of China's tea industry trade competitiveness, and finally prove that the competitiveness of China's tea products in the international market is far higher than the average level, but still need to further enhance the international competitiveness of China's tea industry.

Key words: tea industry; Trade competitiveness; influence factors;Diamond Model

目 录

1绪论………………………………………………………………………………………………1

1.1选题背景和意义……………………………………………………………………………1

1.1.1选题背景……………………………………………………………………………1

1.1.2选题意义……………………………………………………………………………1

1.2研究综述…………………………………………………………………………………2

1.2.1国内研究……………………………………………………………………………2

1.2.2国外研究……………………………………………………………………………2

1.2.3研究综述……………………………………………………………………………3

1.3研究内容及创新…………………………………………………………………………4

1.3.1研究内容……………………………………………………………………………4

1.3.2技术路线图…………………………………………………………………………4

1.3.3研究创新……………………………………………………………………………5

2 世界及我国茶产业贸易发展现状及面临的问题……………………………………………6

2.1世界茶叶生产及贸易概况………………………………………………………………6

2.1.1世界茶叶生产概况…………………………………………………………………6

2.1.2世界茶叶贸易概况…………………………………………………………………6

2.2我国茶产业及贸易发展现状……………………………………………………………6

2.2.1我国茶产业规模……………………………………………………………………7

2.2.2我国茶产业种类……………………………………………………………………7

2.2.3我国茶产业市场……………………………………………………………………7

2.4我国茶产业发展面临的问题……………………………………………………………7

2.3.1生产效率低下………………………………………………………………………7

2.3.2组织化程度比较低…………………………………………………………………8

2.3.3大型品牌企业缺乏…………………………………………………………………8

2.3.4我国茶产业出口面临问题………………………………………………………9

3 我国茶产业国际贸易竞争力分析……………………………………………………………10

3.1显示性比较优势较强……………………………………………………………………10

3.2贸易竞争优势明显………………………………………………………………………11

3.3出口价格上涨……………………………………………………………………………12

3.4结论………………………………………………………………………………………13

4 基于钻石模型的中国茶产业贸易竞争力分析………………………………………………14

4.1钻石模型综述……………………………………………………………………………14

4.2生产因素…………………………………………………………………………………14

4.2.1人力资源…………………………………………………………………………14

4.2.2天然资源…………………………………………………………………………15

4.2.3资本资源…………………………………………………………………………15

4.3需求条件…………………………………………………………………………………15

4.4相关产业和扶持产业……………………………………………………………………16

4.5企业战略、结构和竞争企业的表现……………………………………………………17

4.6政府、机遇………………………………………………………………………………18

4.7小结………………………………………………………………………………………18

5 提升我国茶产业国际竞争力的对策…………………………………………………………19

5.1政府发挥职能，创造发展条件………………………………………………………19

5.2整个行业升级组织结构，提高生产效率……………………………………………19

5.3企业加速集约化，形成大型规模企业……………………………………………20

5.4提升国际有效需求…………………………………………………………………20

5.5发展经济，进一步拓展茶叶市场需求……………………………………………21

5.6发展茶饮料，促进茶叶深加工产品的开发………………………………………22

结论 …………………………………………………………………………………24

致谢 ………………………………………………………………………………25

参考文献……………………………………………………………………………26